Let the in-game advertising commence! Ubisoft (aka the EA of Europe) hassigned a dealwith Paramount Pictures to infuse the 360 version ofRainbow Six: Vegas 2gameplay-reliant advertising that will take the shape of an in-game scavenger hunt promoting upcoming movieTropic Thunder.
Players will follow a series of clues within the game in order to receive a “free digital VIP map” for the title and gain entry into aTropic Thundersweepstakes for the chance to win an Xbox 360 Elite … and … for the love of …
Most in-game advertisments are fairly passive, but this represents a new age of playable commercials, which brings things right back to the days ofCool Spot. I’m sure this is going to be very nice for Ben Stiller fans, but the whole idea of this scheme makes me cringe, quite frankly. I’m not surprised in the least that Ubisoft is involved.
