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Here’s how this LEC 2025 and Marriott Bonvoy partnership lets League of Legends players unlock exclusive rewards both in-game and in real life.
Free Hextech Chest in League of Legends
Marriott Bonvoy x LEC 2025
Marriott Bonvoy members also get perks like access to over 10,000 hotels worldwide, free Wi-Fi, better room rates, and the ability to earn points toward future stays. There are exclusive hotel and experience packages available for the LEC Summer Finals 2025 event in Madrid as well.
For those unfamiliar with Marriott Bonvoy, it’s basically a hotel loyalty program. As its name indicates, this program is created by the Marriott International company. And, according to one of the company’s latestannual reports, Marriott International operates, franchises, and licenses lodging properties under more than 30 brand names across various price points.
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League of Legends, LEC 2025, and esports tourism
This isn’t the first time an esports event has teamed up with a hotel brand.Get On My Level (GOML), for example, is a fighting game event in Canada that takes over the Sheraton Centre Toronto Hotel every year. Meanwhile, in the states, Chicago’s Godfrey Hotel Hollywood was transformed for theRed Bull Legends InnApex Legends tournament. There, the majority of duos played from their hotel rooms, and fans tracked eliminations by watching the window lights. Blue meant a team was still in the game. Red meant they were eliminated.
ImperialHal talks Red Bull Legends Inn: “I get to showcase all the work that I’ve done in the last five years.”
“To me, it means all the hard work that I’ve done — I’ve been playing this game for five years — I feel like it’s paying off.”
Amy Chen
Over in Asia, dedicated esports hotels have been on the rise. Like with what we’re seeing in Europe and North America, these locations double as both attractions and accommodations. According toNiko Partners, a company that specializes in gaming industry insights within Asia and the Middle East and North Africa (MENA) region, countries with a strong internet café culture make esports hotels a natural upgrade. These hotels also indicate a growing intersection between tourism and esports.
With the aforementioned hotel and experience packages for the LEC Summer Finals 2025 event, the Marriott Bonvoy and LEC 2025 partnership appears to contribute to this larger trend.
That’s all for now. Stick around on esports.gg for more League of Legendnews and updates.
