Hasselblad Could Make Cheaper Cameras For You and Me, Thanks to Owners’ New Direction

Some fancy Swiss / Germany majuscule monetary fund has bought the Hasselblad society , and has big plans for its future tense — namely , that they require to open it up to new markets , most likely with cheaper ranges us civilian can give . AsCrunchGearsays , this could be a simple rebadge of another company ’s item - and - shoots , standardized to what Leica does with Panasonic Lumix cams , which would give client the sought - after Hasselblad name , but wo n’t do much for their repute in the long - tally . [ EngadgetviaCrunchGear ]

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