The Ally is no April fool
Asus has announced the ROG Ally, ROG’s first handheld gaming console meant for taking PC games on the go, much like a Steam Deck. But thanks to the day the company made the announcement, Asus has had to reaffirm that yes, it’s for real.
Originally revealed around April 1, the Asus ROG Ally is a handheld console. Its initial pitch video shows the handheld bouncing between different popular PC games, played in a variety of locations. It’s essentially similar to theSteam Deckand various othercompetitorsthat have emerged.
The thing was, this hardware was revealed around April 1, a.k.a. April Fool’s Day. A holiday for announcing fake game news. So you’re able to imagine the shock when no one responding to the original reveal believed it was real, doubled up by aconfusing social post on LinkedIn, as spotted byThe Verge.
Well, now it’s April 3, and Asus is asserting that it’s “not an April Fool’s joke,” and that the ROG Ally is real. There’s even aBest Buy pageup for notifications about new information.
It’s real!Stay tuned for more 👀Want to know when pre-orders start?👉https://t.co/ljc2GNN0UU#ROG#ROGALLY#PlayALLYourGamespic.twitter.com/IG6vDtgTag
— ROG Global (@ASUS_ROG)Jul 08, 2025
A new Deck on deck
YouTuberDave2Dalso posted a video, sharing some hands-on and technical details of Asus’ new Steam Deck competitor. Judging by his video, it seems like Asus is theoretically trying to compete with the Steam Deck; it’s got some decent hardware, and looks a bit slimmer and sleeker than the Steam Deck.
